Feel stuck on what to post every day? You’re not alone.
If you're a business owner, creator, or marketer, chances are you've sat there staring at your phone thinking,
“What should I post today?”
Good news? You don’t need to be a content machine. You just need a simple plan that keeps your content fresh, relevant, and engaging — without the burnout.
That’s why I created this 30-day content calendar.
It’s designed to help you show up online consistently, build trust with your audience, and actually grow — on platforms like Instagram, Facebook, LinkedIn, or wherever your brand lives.
Let’s make content creation easy and effective.
🔄 How to Use This Calendar
- You don’t have to post daily — even 3–5 times a week works great.
- These ideas are universal: whether you're a coach, designer, agency, or product-based business, they’ll work for you.
- It’s a mix of value posts, personal stories, authority-building content, and fun engagement posts.
- And no — you’re not “selling” all the time. That’s the point.
🗓️ 30-Day Social Media Content Calendar
Here’s a ready-to-use list of daily content ideas. Just tweak them to fit your style, voice, and niche.
Day | Post Type | What to Post |
| 1 | Introduction | Reintroduce yourself — who you help, what you do, and why you love it. |
| 2 | Educational Tip | Share one useful tip that solves a problem your audience deals with. |
| 3 | Behind-the-Scenes | Show how you work: your process, tools, or a sneak peek of your day. |
| 4 | Relatable Humor | Post a funny meme or moment that your audience will connect with. |
| 5 | Quick Tutorial | Break down a simple how-to in 3 steps (carousel or short video works best). |
| 6 | Client Testimonial | Share a short review, transformation, or a success story. |
| 7 | Motivation Monday | Post a quote or mindset tip that inspires — add your personal take. |
| 8 | Engagement Question | Ask something like: “What’s one thing you're struggling with in [your niche]?” |
| 9 | Product/Service Spotlight | Show how your offer helps — focus on the benefit, not just the feature. |
| 10 | Myth vs Fact | Bust a common misconception in your industry with a helpful explanation. |
| 11 | Poll or Either/Or Choice | Ask people to choose between A or B — use Stories or Comments to collect votes. |
| 12 | Personal Story | Open up about a challenge you faced and what it taught you. |
| 13 | Favorite Tool/Resource | Share something you use regularly that your audience might love too. |
| 14 | Small Win or Big Moment | Talk about something you (or a client) achieved — celebrate progress. |
| 15 | FAQ Answer | Answer a question you hear all the time — keep it simple and useful. |
| 16 | Industry Update | Talk about something trending in your niche and what it means for your audience. |
| 17 | Tip Carousel | Share “5 tips to [get a result]” in a save-worthy carousel format. |
| 18 | Community Highlight | Repost or shout out a client, follower, or loyal fan. |
| 19 | Throwback Post | Reflect on how far you've come — share an old photo or first version of your work. |
| 20 | Repurposed Content | Take an old blog or video and turn it into a new post. |
| 21 | Honest Opinion | Share your real thoughts on something in your space (keep it respectful). |
| 22 | Behind the Brand | Introduce your team, workspace, or values behind what you do. |
| 23 | Ask for Advice | Flip the script — ask your audience for tips or their thoughts. |
| 24 | Real-Life Use Case | Show how your product/service solves a real-world problem. |
| 25 | Fun Reel or Trend | Use a trending sound with your niche twist — keep it light and relevant. |
| 26 | Before/After Transformation | Share a visual or story-based transformation if applicable. |
| 27 | Interesting Fact | “Did you know…?” Share a surprising stat or insight about your industry. |
| 28 | Weekly Recap | Summarize the week’s best tips or lessons — helps people catch up. |
| 29 | Freebie or Giveaway | Promote your free lead magnet, checklist, or guide. |
| 30 | Monthly Reflection | Reflect on one key thing you learned this month — be honest, be human. |
✨ Final Tips to Make This Work:
- 💬 Use a strong call-to-action in every post — even if it’s just “Double tap if you relate” or “Save this for later.”
- 📱 Switch up your formats — don’t just post graphics. Mix in Reels, Stories, Carousels, and Polls.
- 🧠 Batch your content if possible — take 1 day a week to prep your posts ahead.
🤝 Be real — polished content is nice, but honest content is what connects.
